The Yandy executive tells me that this unpredictability goes for Yandy's more controversial costumes, too. Yandy has come under fire in past years for costumes that push limits.
The brand has been criticized for making light of serious political issues via a sexy "Fake News" costume or, more recently, creating a sexy Handmaids Tale -inspired look — the latter of which was pulled from the site after the brand released a statement apologizing for the misstep. Quintana-Williams tells me that she and the team at Yandy have always created costumes based on controversial events in pop culture and news, noting the outfits Miley Cyrus wore to the VMAs as a perfect example of what used to be controversial news. But as politics became more and more integrated with every step of the news cycle in more recent years, Yandy regrouped to create outfits from those moments instead.
And as politics became more divisive, so, too, did some of the costumes. While the team at Yandy knows that some costumes push the envelope, Quintana-Williams says that being offensive is never the goal. Yandy releases hundreds of costumes each year and currently has more than 2, available on the site for purchase. Each year there are a handful that go viral for one reason or another.
Sometimes they go viral because they are, well, a little bit ridiculous Sexy Pizza ended up on Ellen a few years ago and you've probably heard about 's sexy Jon Snow-inspired look and sometimes they go viral because they make people angry. But Quintana-Williams tells me that what the brand is concerned about is that women have choices — even if some of those choices aren't remotely PC. Quintana-Williams tells me that there is a company-wide Google Doc that is updated daily with new ideas for costumes.
Anyone from customer service to marketing to the IT team to people who work in the warehouse can add to the doc, and Quintana-Williams says this is where some of the "wackier" costume ideas come from. It's then Quintana-Williams' job to go through the list and see what might resonate with people and gauge whether or not it's worth it for Yandy to create the look. She explains that deciding if someone can easily create the costume at their house or not is always a factor.
The combination of a lizard mask and a hoodie is just too easy to whip up at home. All kinds of "creative" ideas is correct and it's probably why there are sometimes costumes that go too far, despite the intentions Quintana-Williams says are behind them. Quintana-Williams does tell me, though, that if there are envelope-pushing ideas and there always are , there is quite a bit of discussion internally to make sure "everyone is on the same page" in terms of whether or not to go forward with the costume before it gets created and sold.
Despite this internal review process, there are times when Yandy goes beyond "pushing the envelope" and instead misses the mark entirely, producing outfits that are frequently found on lists of costumes that are considered cultural appropriation. Spend less on select items by using yandy. Prices vary daily, so take action now. You can't miss it. Get great deals with the special offers of yandy. Thanks for choosing us to help you discovery amazing bargains. Act quickly before they are all gone!
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