Meanwhile, to retain customers, banks were giving out expensive cashbacks.
For example, Starbucks wants to target customers who have not visited the coffee chain for more than a month. CashKaro would ask Yes Bank to find those users, depending on their card swiping history, and then push the offer, to be redeemed at the cafe. The deal will be preloaded on the account and can be redeemed automatically when the credit or debit card is swiped.
The money will get transferred directly to the bank account. Market experts are not convinced with cashback companies being able to target the offline market.
CashKaro will also use artificial intelligence and big data make these processes easier. In the near future, if you type Apple iPhone, it will show you places, price and available cashback on an iPhone, both online and offline.
The same card will be swiped both online and offline, and everything will be linked to a single payment mechanism, says Bhargava. Some desire to be great in music, painting, in sculpture, while others seek to be leaders in their chosen profession of business, medicine, law, or politics.
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